Traci is the founder and owner of Illuminate Business Group, LLC. She is a Certified Value Builder™, a Certified Financial Planner® practitioner, and an attorney. With her husband, Richard, she helped transition their financial-planning practice into a self-managing company with 17% year-over-year growth. She specializes in helping business owners with annual revenue of $1 million to $25 million maximize the value of their companies.

Her passion is to help business owners thrive. As a Certified Financial Planner®, she saw business owners work hard in their growing companies. But the daily grind made it difficult to focus on how to strategically grow their companies into a valuable – and sellable – asset.

Traci excels at relating to others, creating order, and taking responsibility to build trust and confidence. As a Certified Value Builder™, she will use these strengths within the Value Builder System to help you make the best changes to improve the value of your company and make it more enjoyable to run.


2005 – J.D., Cum Laude, University of Houston Law Center

While in law school, Traci was a member of the UHLC Moot Court Team, the Houston Journal of International Law, and the Christian Legal Society.

2001 – B.B.A., University of Oklahoma

While at the University of Oklahoma, Traci was a member of the Michael F. Price School of Business J.C. Penney Leadership Program. She was also active in the Baptist Student Union.


2009-2017 – Financial Advisor, Dvorak & Associates, a private wealth advisory practice of Ameriprise Financial Services, Inc.

2006-2009 – Associate, Fulbright & Jaworski, LLP

2005-2006 – Associate, Cooper & Scully, LLP

Memberships and activities:

Clear Creek Education Foundation, Board Member

Beltway 8 South Crisis Pregnancy Center, Board Member

Assistance League of the Bay Area, Volunteer

Clear Creek Community Church, Member

Traci is married to Richard, and they have four children, Emma, Olivia, Chloe, and Luke. She enjoys reading, exercising, scuba diving, and volunteering. Their favorite family activity is to do “Nine and Dine” at the golf course.